Excellence,
agility and
effciency
ABOUT US
TRUE is an independent trading company created by the union of professionals with more than 10 years of experience in the Brazilian electricity sector. Our team has a highly qualiHed academic background, with a history of multidisciplinary and complementary experiences in the energy market.
This makes us an agile and eKcient trading company, always identifying and taking advantage of the best opportunities in the energy market. Constant investment in research to become a reference in the energy industry is what we pursue. TRUE’s team’s high skillset allows the company to act on the process of energy price formation.
We believe that we are experiencing a knowledge and technology revolution that will turn the Brazilian energy market into a more competitive and dynamic sector.
BOARD OF DIRECTORS
Gustavo Arfux
Carlos Caminada
Giulia de Salve
With 15 years of experience in the area of Energy Trading. Gustavo is an Electrical Engineer who Graduated from Universidade Federal de Santa Catarina – UFSC. He did his Master’s at LABPLAM, where he studied Risk Management in the Trading Energy Market with the Use of Derivative Instruments. Whilst at LABPLAM he became a Doctor where he conducted the research on the DeHnition of Trading Electric Energy Strategy by Methods of Stochastic Optimisation and Integrates Risk Analysis. After which, he started working at Desenvix S.A. (current Statkraft), where he worked for 4 years in the Valuation Development in the Held of Energy Research for New Business Development. For 5 years he worked at the Câmara de Comercialização de Energia Elétrica – CCEE being responsible for PLD. He was a Compass Comercializadora partner for 5 years where he was tasked with the role as Market Intelligence Director and Middle OKce, tracing the company’s trading strategies. He currently works at TRUE Comercializadora where he is one of the founders.
Is a founder of TRUE Comercializadora and has more than 10 years of experience in the Electricity Market Sector. Where, as a partner, he was the Risk and Market Intelligence Director. Among his responsibilities were the company’s market management, short-term price projection and support to the decision-making at the trading desk. Prior to that, he worked for the Associação Brasileira de Grande Consumidores Industriais de Energia – ABRACE and on Câmara de Comercialização de Energia Elétrica – CCEE. He graduated in Electrical Engineering at the Universidade de Itajuba and holds a Master’s from Poli-USP.
Giulia has a Bachelor’s degree in Meteorology from the Instituto de Astronomia, Geofísica e Ciências Atmosférica on USP and is doing her master’s in Engineering of Energy at Poli-USP. She has worked in the Brazilian Electricity Sector since 2012. For 6 years, was part of ECOM Energia team, where she was a specialist in pricing formation by rainfall gow modeling, hydrology and meteorology. Later she was head of the middle oKce at Targus Energia, providing full support to the decision-makers at the trading desk. She currently works at TRUE Comercializadora where she is one of its founders.
BOARD OF DIRECTORS
Gustavo Arfux
With 15 years of experience in the area of Energy Trading. Gustavo is an Electrical Engineer who Graduated from Universidade Federal de Santa Catarina – UFSC. He did his Master’s at LABPLAM, where he studied Risk Management in the Trading Energy Market with the Use of Derivative Instruments. Whilst at LABPLAM he became a Doctor where he conducted the research on the DeHnition of Trading Electric Energy Strategy by Methods of Stochastic Optimisation and Integrates Risk Analysis. After which, he started working at Desenvix S.A. (current Statkraft), where he worked for 4 years in the Valuation Development in the Held of Energy Research for New Business Development. For 5 years he worked at the Câmara de Comercialização de Energia Elétrica – CCEE being responsible for PLD. He was a Compass Comercializadora partner for 5 years where he was tasked with the role as Market Intelligence Director and Middle OKce, tracing the company’s trading strategies. He currently works at TRUE Comercializadora where he is one of the founders.
Carlos Caminada
Is a founder of TRUE Comercializadora and has more than 10 years of experience in the Electricity Market Sector. Where, as a partner, he was the Risk and Market Intelligence Director. Among his responsibilities were the company’s market management, short-term price projection and support to the decision-making at the trading desk. Prior to that, he worked for the Associação Brasileira de Grande Consumidores Industriais de Energia – ABRACE and on Câmara de Comercialização de Energia Elétrica – CCEE. He graduated in Electrical Engineering at the Universidade de Itajuba and holds a Master’s from Poli-USP.
Giulia de Salve
Giulia has a Bachelor’s degree in Meteorology from the Instituto de Astronomia, Geofísica e Ciências Atmosférica on USP and is doing her master’s in Engineering of Energy at Poli-USP. She has worked in the Brazilian Electricity Sector since 2012. For 6 years, was part of ECOM Energia team, where she was a specialist in pricing formation by rainfall gow modeling, hydrology and meteorology. Later she was head of the middle oKce at Targus Energia, providing full support to the decision-makers at the trading desk. She currently works at TRUE Comercializadora where she is one of its founders.
WHAT WE DO
The Trading of Electric Energy is a representative activity in the most developed economies of the world. In Brazil, more and more, the contribution given by companies of this nature is recognized in order to increase market liquidity and provide the possibility of executing different financial hedging strategies for generators and energy consumers. This fact increases the competitiveness of the national industry and contributes to the attraction of new investments that makes development in the country possible.
Being an essentially technical and multidisciplinary market, decision-making requires innumerable evaluation aspects and interrelated variables. It is in this niche of market that TRUE Comercializadora thrives.
TRUE was created in 2018 with the purpose of incessantly seeking the necessary technical excellence for good performance in the Brazilian electricity energy trading sector. The company’s primary strategy is innovation fully focused on technology to bridge efficiency to the fundamental processes that support decision-making. With this special skill set action we intend to ensure a long-term relationship with our partners.
OUR PURPOSE
Build a positive and innovative work environment that contributes to the development of the Brazilian electricity sector.
1
MISSION
Excellence acting in electric energy trading, adding innovation, intelligence and credibility.
2
VISION
Develop an innovative and sustainable human centred business model.
3
VALUES
Respecting human beings, ethics, responsibility and performance.
WHAT MAKES US DIFFERENT
Founding partners with more than 10 years of experience in the electricity sector
Founding partners with previous performance in two of the largest energy desks in Brazil
High level of specialization in the process of energy price formation in the Brazilian market
Technical innovation in methods of optimization, meteorology, hydrology and rainfall-flow modeling
Audited balance sheet since the beginning of the company’s performance
AUCTIONS
Authorised
Agent
Associate
Contact
We will contact you as soon as possible to understand your needs.
About us
TRUE is an agile and efficient trading, seeking to identify the best opportunities on the energy market.
Enter in contact
To arrange a meeting enter in contact with our team.
contato@truecomercializadora.com
+55 11 4780.3877
Adress
True Comercializadora Rua: Funchal, 411 Conj. 21 Vl. Olímpia – São Paulo / SP ZIP 04551060
